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The attitudes of consumers towards viral marketing in Malaysia

Ler, Sin Wei (2014) The attitudes of consumers towards viral marketing in Malaysia. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: PD Library
    Date Deposited: 05 Dec 2015 03:22
    Last Modified: 05 Dec 2015 03:22
    URI: http://eprints.utar.edu.my/id/eprint/1297

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