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The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia

Wee, Tiew Lim (2014) The effects of intangible extrinsic cues in the purchase of private label brands in Malaysia. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HG Finance
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: PD Library
    Date Deposited: 04 Dec 2015 20:51
    Last Modified: 04 Dec 2015 20:51
    URI: http://eprints.utar.edu.my/id/eprint/1325

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