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eWoM Influence on Booking Intention:A study of hotels in KL

Poon, Yee Ling and Lim, Chee Yi and Yong, Diane May Kuen and Hiribae, Collins Mavuvuni and Tan, Adrian Yenn Wei (2014) eWoM Influence on Booking Intention:A study of hotels in KL. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HG Finance
    Divisions: Faculty of Business and Finance > Bachelor of Economics (Hons) Financial Economics
    Depositing User: ML Main Library
    Date Deposited: 05 Mar 2015 12:33
    Last Modified: 15 Aug 2017 10:57
    URI: http://eprints.utar.edu.my/id/eprint/1438

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