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Consumer attitude towards mobile advertising in Malaysia

Lo, James Teck Lun and Lee, Sieh Cjia Lin and Loo, Poh Lui and Sellvam, Sarina and Sandran, Thiviya (2014) Consumer attitude towards mobile advertising in Malaysia. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HG Finance
    Divisions: Faculty of Accountancy and Management > Bachelor of Finance (Hons)
    Depositing User: ML Main Library
    Date Deposited: 26 Feb 2015 09:46
    Last Modified: 11 Aug 2017 13:49
    URI: http://eprints.utar.edu.my/id/eprint/1445

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