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The influencing factors on generation Y online impulsive buying behaviour

Ang, Su Shin and Liew, Wan Qi and Wai, Kang Chuen and Yeoh, Wan Teng (2015) The influencing factors on generation Y online impulsive buying behaviour. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: UNSPECIFIED
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Hons)
    Depositing User: ML Main Library
    Date Deposited: 26 Jun 2015 12:00
    Last Modified: 26 Jun 2015 12:00
    URI: http://eprints.utar.edu.my/id/eprint/1509

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