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Investigation Of Factors Influencing Generation Y’s Purchase Intention On Functional Energy Drinks

Pang, Tan Chin (2015) Investigation Of Factors Influencing Generation Y’s Purchase Intention On Functional Energy Drinks. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 20 Oct 2015 15:30
    Last Modified: 20 Oct 2015 15:31
    URI: http://eprints.utar.edu.my/id/eprint/1638

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