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Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh

Cheng, Jap Xen (2016) Investigation on Customer-Based Brand Equity in Hypermarket : a case study in Ipoh. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HF Commerce
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Business and Finance (FBF) - Kampar Campus > Master of Business Administration (Corporate Management)
    Depositing User: ML Main Library
    Date Deposited: 19 Apr 2016 14:20
    Last Modified: 19 Apr 2016 14:20
    URI: http://eprints.utar.edu.my/id/eprint/1924

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