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Factors Affecting Customer Loyalty on Domestic Cafe in Ipoh: A Mediation Effect of Customer Satisfaction

Ng, Shu Lin and Sek, Wee Fung and Teow, Kai Min and Wong, Shuk Wen (2016) Factors Affecting Customer Loyalty on Domestic Cafe in Ipoh: A Mediation Effect of Customer Satisfaction. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Hons)
    Depositing User: ML Main Library
    Date Deposited: 23 Aug 2016 14:37
    Last Modified: 23 Aug 2016 14:37
    URI: http://eprints.utar.edu.my/id/eprint/2018

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