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Factors Influencing Consumers Willingness to Purchase Private Label Brands

Pang , Suk Min (2015) Factors Influencing Consumers Willingness to Purchase Private Label Brands. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 04 Oct 2016 11:35
    Last Modified: 04 Oct 2016 11:35
    URI: http://eprints.utar.edu.my/id/eprint/2162

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