Leong, Soo Seang (2011) The research to the global climate change risk perception between rural and urban audiences regarding to the movie "2012". Final Year Project, UTAR.
Abstract
“2012” is a science fiction disaster film, which was directed by Roland Emmerich in 2009. When the movie was being produced, the issues of doomsday in 2012 was become a hot topic in the online discussion forum. Meanwhile, the topic has arise the concerned of some professionals, such as archeology and eschatological. Consequently, the excessive discourses among the public have leaded the National Aeronautics and Space Administration (NASA) to comfort the public. Normally, the peoples will interpret the media content differently despite they access the same channel or content. The objectives of the research study was tend to found that whether 2012 has helps to arouse the consciousness about the global climate change between rural and urban audiences or how these audiences interpret the destruction scenes in the movie. Indeed, the study can helps to figure out the awareness toward the global climate change issue among these two groups of audiences. In this research study, the researcher will conduct the interview with the urban and rural audiences. Ideally, there will total of four interviewees will be select based on judgemental sampling. The researcher will select two audiences with different education background from each place and has been watched the movie before. The result was shown that the urban interviewees having more knowledge toward the global climate change than rural interviewees, and their perception toward the 2012 were individually different.
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