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An analysis on the effectiveness of music in advertising towards consumer's buying behavior

Ng, Pui Yue (2011) An analysis on the effectiveness of music in advertising towards consumer's buying behavior. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Arts and Social Science > Bachelor of Communication (Hons) Advertising
    Depositing User: Library
    Date Deposited: 28 Sep 2011 10:36
    Last Modified: 28 Sep 2011 10:36
    URI: http://eprints.utar.edu.my/id/eprint/267

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