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Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention

Bong, Wan Zhung (2017) Influence of Social Media Marketing, Brand Loyalty and eWOM Towards Consumers’ Purchase Intention. Master dissertation/thesis, UTAR .

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 20 Mar 2018 19:27
    Last Modified: 20 Mar 2018 19:27
    URI: http://eprints.utar.edu.my/id/eprint/2791

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