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A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia

Chelliah Thiruchelvam, Cheryl (2011) A study of AirAsia corporate logo and colour impact on passengers' perception at the Low Cost Carrier Terminal (LCCT) in Malaysia. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Creative Industries (FCI) - Sg. Long Campus > Master of Communication
    Depositing User: Library
    Date Deposited: 04 Oct 2011 18:25
    Last Modified: 23 Mar 2014 10:27
    URI: http://eprints.utar.edu.my/id/eprint/289

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