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The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior

Chan, Sook Fong (2018) The Influential Effects of Packaging Design, In-Store Promotions and Pricing on Consumers’ Impulse Buying Behavior. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: UNSPECIFIED
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 19 Feb 2019 17:00
    Last Modified: 22 Mar 2019 14:15
    URI: http://eprints.utar.edu.my/id/eprint/2982

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