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Impact of social media influencer on Instagram user purchase intention: the fashion industry

Chun, Cui Shan and Lim, Wai Meng and Tan, Ree Wen and Teh, Ee Wen (2018) Impact of social media influencer on Instagram user purchase intention: the fashion industry. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HM Sociology
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 12 Apr 2019 17:01
    Last Modified: 12 Apr 2019 17:01
    URI: http://eprints.utar.edu.my/id/eprint/3105

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