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A study on exploring the factors that persuade young working adults involvement in money game

Lee, Win Qing and Lim, Chee Fai and Low, Hai Tao and Tung, How Neng and Woon, Wei Jian (2018) A study on exploring the factors that persuade young working adults involvement in money game. Final Year Project, UTAR.

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    Abstract

    The study focuses on the factors that persuade young working adults to involve themselves in money game that has been addressed through three main research objectives. First is to study the elements of persuasive communication on money game. Secondly, to determine the attractiveness of money games that influence young working adult and thirdly, to find out the factors that influence young working adult involving in money game. The data for this research was obtained through semi-structured interview that conduct through five interviewees using non-probability sampling as the sampling technique where subjects that have been selected were based on the convenient of accessibility and proximity of the researcher. The information selection was the victims of money game and literate age between 18 to 35 years old with regardless of races and gender. Our findings explored the factors why young working adult involved himself or herself in money game.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HJ Public Finance
    Divisions: Faculty of Arts and Social Science > Bachelor of Communication (Hons) Public Relations
    Depositing User: ML Main Library
    Date Deposited: 19 Jul 2019 20:29
    Last Modified: 16 Aug 2019 01:11
    URI: http://eprints.utar.edu.my/id/eprint/3356

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