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The effect of online advertisement on young females' perception on beauty

Beh, Yin Ze and Yashinnie, Vasudevan and Jivaneswary, Ashok Kumar (2018) The effect of online advertisement on young females' perception on beauty. Final Year Project, UTAR.

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    Abstract

    Beauty has its own portrayal in advertisement nowadays. The portrayal of beauty in online advertisement may indirectly affect the young female’s perception of beauty. The perception of beauty that had been shaped may also affect their self-esteem. Hence, this study is identified the effects of online advertisement on young female’s perception of beauty. Quantitative research will be used in this study and the sampling method will be simple method sampling. This study will be targeting 200 young female students in Utar Kampar as respondent of the survey.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Arts and Social Science > Bachelor of Communication (Hons) Public Relations
    Depositing User: ML Main Library
    Date Deposited: 31 Jul 2019 19:05
    Last Modified: 16 Aug 2019 01:07
    URI: http://eprints.utar.edu.my/id/eprint/3438

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