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Does leadership communication practices matter? A research on organizational commitment among UTAR academic staff

Yeap, Joanne and Lay, Yee Wah and Ooi, Boon Lee and Seow, Yi Ying and Yen, Yee Hern (2019) Does leadership communication practices matter? A research on organizational commitment among UTAR academic staff. Final Year Project, UTAR.

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    Abstract

    This research mainly seeks to determine the relationship between leader communication practices and organizational commitment among UTAR academic staffs. The number of respondents participated in this study is 250 which uses questionnaire survey as a method of research. The obtained data is analyzed by using Statistical Package for Social Science (SPSS) version 21. The purpose of using SPSS as the form of data analysis is to carry out reliability test, to analyse the statistic of respondents’ descriptive data, and to calculate Pearson Product Moment Correlation as well as Multiple Regression by stepwise method. As result shown from the analysis, the level of organizational commitment is moderate in terms of academic staff’s affective commitment, continuance commitment and normative commitment. Pearson Correlation analysis showed positive and significant relationship between leadership communication practices and organizational commitment where two of the dimensions of leadership communication practices, satisfaction communication seems to be a good predictor towards organizational commitment. Besides, effective leadership communication practices able to inspire, motivate and convince academic staffs hence, increase their commitment towards the organization in accomplishing organizational goals. In a conclusion, it is believed that this research can contribute to high staff commitment through leadership communication practices in an organization.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    Divisions: Faculty of Arts and Social Science > Bachelor of Communication (Hons) Public Relations
    Depositing User: ML Main Library
    Date Deposited: 06 Aug 2019 19:57
    Last Modified: 06 Aug 2019 19:57
    URI: http://eprints.utar.edu.my/id/eprint/3485

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