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Intention to use oBike among university students in Malaysia

Chai, Yat Ling and Chin, Pui Nee and Tan, Hui Bing and Woo, Ke Ni and Yong, Yon Yang (2019) Intention to use oBike among university students in Malaysia. Final Year Project, UTAR.

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    Bike-share programs have increased attention from the society and these programs are changing human’s lifestyle. oBike was a bicycle-sharing system with operation in several countries and it was widely established in Malaysia few years ago. There were no previous studies about the specified bike-share system in Malaysia. This study was done to discover the correlations of all affecting factors with the usage intention of oBike among university students in Malaysia. A framework was developed in the research project to analyze the hypotheses and the impact of factors towards the usage intention. 350 sets of data were collected after distributing questionnaire survey at the sampling locations and various analyses were carried out using SAS Enterprise Guide 7.1. This research showed that Convenience, Financial Saving and Social Media Influence have significant relationship with the usage intention of oBike while Environmental Awareness does not have huge impact on the usage intention. This project provides theoretical and managerial implication, as well as insights for oBike and other related organizations in order to establish a better service for university students or other users.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Hons)
    Depositing User: ML Main Library
    Date Deposited: 20 Aug 2019 14:31
    Last Modified: 20 Aug 2019 14:31
    URI: http://eprints.utar.edu.my/id/eprint/3521

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