Chai, Meng Yew and Lee, Kai Ni and Lee, Pui Sin and Low, Chun Kit and Yeap, Pei Chen (2019) Factors that affect investor’s intention to invest in Social Responsibility Investment (SRI). Final Year Project, UTAR.
Abstract
To promote better understanding for socially responsible investment in Malaysia, research on the factor that affect the investor’s intention on socially responsible investment is being carried out. The purpose of this research is to study the investor’s intention to invest in social responsibility investment. Four independent variables are included in this study, which are environmental concern, perceived consumer effectiveness, attitude towards socially responsible investment and return. For collecting data purpose, 500 questionnaires are distributed to potential investors in three states. Three states selected are Penang, Selangor and Johor. All the data collected is being analysed through Statistical Package for Social Science (SPSS). All the data being observed through descriptive analysis, reliability analysis and inferential analysis. Inferential analysis includes multi-regression model, ANOVA test, Pearson Correlation analysis, and independent sample t-test. The research finding shows that environmental concern, perceived consumer effectiveness and attitude toward social responsibility investment have significant relationship with investor’s intention to invest in social responsibility investment while return does not have relationship with investor’s intention on social responsibility investment.
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