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The motivational factors that affect online gaming community to participate esports in Malaysia

Ching, Ying Tian and Bek, Darren and Lee, Wan Rui and Loh, How Zheng and Tiong, Ing Teck (2019) The motivational factors that affect online gaming community to participate esports in Malaysia. Final Year Project, UTAR.

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    The growth of eSports and the organised video game contests has created considerable awareness from the entertainment and sport industries. Hence, eSports represents an area that significantly emphasizes by other researchers to conduct the researches in providing more useful information for market practitioners and policymakers. The purpose of this study is to determine whether the government support, service mechanisms, gratification, and social influence will affect the motivation of online gaming community towards eSports in Malaysia. A survey questionnaire was conducted on online gaming community and a total 411 data was used and the results are generated by using partial least square path modelling (Smart PLS). Based on the results, there is a positive relationship between the service mechanisms, gratification and social influence with motivation to participate in eSports. However, there is no significant relationship between government support with motivation to participate in eSports. Besides, this study provides implication for game developers and other relevant parties to use the finding of this study in generating strategic plans for eSports development. In addition, several recommendations are also provided for future scholars and researchers in order to conduct other related research and recognised potential improvement.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    Divisions: Faculty of Business and Finance > Bachelor of Business Administration (Honours)
    Depositing User: ML Main Library
    Date Deposited: 07 Jan 2021 13:47
    Last Modified: 07 Jan 2021 13:47
    URI: http://eprints.utar.edu.my/id/eprint/3873

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