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Factors influencing consumers’ intention on adoption towards NFC mobile wallet

Ho, Sau Kit and Hor, Hui Ling and Tan, Junn Hann and Teo, Su Xian and Wong, Wei Lun (2019) Factors influencing consumers’ intention on adoption towards NFC mobile wallet. Final Year Project, UTAR.

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    Abstract

    This study is investigating on the elements or factors influencing consumers’ intention on adoption towards NFC mobile wallet.Based on the research, it shows that there are 57% of Malaysian used a smartphone, and it will be estimated to increase in the following years by 1% (Statista, 2019). Since the percentage diffusion of smartphones will be increase, thus it enhances the opportunities in creating a value added payment method to customers. The NFC can be explained by wireless data transfer that detects the communication without the need of internet connection. NFC mobile wallet is a contactless payment; the explanations on the factors influencing adoption of NFC have been including HMSAM, MISC, and additional construct, which is absorptive capacity. Since there are many of the research are focusing on the basic foundation theory of DOI, TAM, and UTAUT, so the study will address the technology acceptance in intrinsic and extrinsic motivation. 300 questionnaires distribute randomly to shoppers, but only 297 are usable. This paper is able to enhance the literature on user-related factors and system-specific factors in the NFC mobile payments. It delivers valuable recommendation to researchers in their investigation on the issues related to the NFC mobile payment. It also brings some managerial implications by assist the advertising campaign, designation of the mobile wallet by focusing on target market’s expectation and needs, and its appearances.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HG Finance
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Hons)
    Depositing User: ML Main Library
    Date Deposited: 07 Jan 2021 15:38
    Last Modified: 07 Jan 2021 15:38
    URI: http://eprints.utar.edu.my/id/eprint/3932

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