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Factors influencing the intention to use digital wallets in Malaysia

Chew, Jian Wei and Parveen Kaur, Arjan Singh and Siew, Xue Yean and Tan, Hui Yun and Tan, Yu Zhen (2021) Factors influencing the intention to use digital wallets in Malaysia. Final Year Project, UTAR.

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    Digital wallets have been applicable in Malaysia but only 8% of population utilized them (Abdullah, Fauziah and Daud, 2020). As this technology usage is growing in Malaysia, this paper is to discover the reasons influencing Malaysians’ intention to apply digital wallets. Additionally, this research will be using the extended Theory of Planned Behaviour model by including perceived security as an independent variable which showcase the uniqueness of this study. A total of 300 Malaysians were selected as respondents in this paper through snowball sampling and the data collected were analysed using Statistical Package for Social Sciences. In this study, implications have also been indicated along with limitation and recommendation being figured out as references for future businessmen, researchers and others.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 02 Mar 2022 23:17
    Last Modified: 02 Mar 2022 23:17
    URI: http://eprints.utar.edu.my/id/eprint/4331

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