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Critical Success Factor Of A Small Medium Enterprise (SME) Startup Project In Malaysia

Liaw, Jia Chien (2019) Critical Success Factor Of A Small Medium Enterprise (SME) Startup Project In Malaysia. Master dissertation/thesis, UTAR.

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    This research studied and determine about the critical success factor (CSF), barriers and solution of a success small medium-sized enterprise start up project in Malaysia. The CSFs shed insights on the relevant and crucial attributes needed for successful SME venture. The barriers and potential solutions are helpful guidance to new ventures. This study also analysed the homogeneity in perceptions in relation to age group and gender. There were 143 respondents contribute to the survey data of this qualitative research. Besides that, the analysed result of this this using the Statistical Package for Social Science (SPSS) indicated that the most critical success factor of a small medium-sized enterprise is to have good management skill, the biggest barrier of a successful small medium-sized enterprise start-up project is because the product or service has no market fit, and the best solution to successful start-up a small medium-sized enterprise is to have mentors’ feedback constantly.

    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    T Technology > T Technology (General)
    Divisions: Institute of Postgraduate Studies & Research > Lee Kong Chian Faculty of Engineering and Science (LKCFES) - Sg. Long Campus > Master of Science (Project Management)
    Depositing User: Sg Long Library
    Date Deposited: 25 Apr 2022 20:49
    Last Modified: 25 Apr 2022 20:49
    URI: http://eprints.utar.edu.my/id/eprint/4371

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