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Impact Of Perceived Value To Purchase Intention In Life Insurance Industry: The Moderating Effect Of Word Of Mouth

Hoo, Daniel Zjie (2021) Impact Of Perceived Value To Purchase Intention In Life Insurance Industry: The Moderating Effect Of Word Of Mouth. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 28 Jul 2022 17:53
    Last Modified: 28 Jul 2022 17:53
    URI: http://eprints.utar.edu.my/id/eprint/4446

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