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Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty.

Yee, Mei Kuan and Khoo, Chong Heng and Kuit, Sui Yeong and Lee, Choon Siang and Tan, Yi Shi (2011) Customers’ perceptions of the marketing mix and the effect on Malaysian hypermarkets’ brand loyalty. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
    Divisions: Faculty of Business and Finance > Bachelor of Commerce (Hons) Accounting
    Depositing User: Library
    Date Deposited: 06 Apr 2012 19:37
    Last Modified: 06 Apr 2012 19:37
    URI: http://eprints.utar.edu.my/id/eprint/452

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