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Online publishing in Kenya: factors contributing to self-publishing

Ayan, Mohamed Yusuf (2022) Online publishing in Kenya: factors contributing to self-publishing. Master dissertation/thesis, UTAR.

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    Self-publishing is an emerging trend in the Kenyan publishing industry. Technological advancements particularly online publishing, e-book publishing services, and print-ondemand have enabled authors the opportunity to publish their books. However, there is a significant knowledge gap pertaining to self-publishing in Kenya. This research aims to examine factors influencing the self-publishing of books in Kenya, including how selfpublishing enhances the autonomy of the Kenyan self-published authors, their challenges, and their proposed solutions. Using qualitative approach, ten Kenyan self-published authors participated in a one-on-one interview until a saturation level was reached. Overall, the study disclosed that various political economy factors faced by these self-published fiction book authors including the power of mainstream publishing, authors’ freedom and autonomy over their self-published books, royalties, stocking at bookstores, affordable shipping, costeffective printing and availability of independent publishers. Challenges faced by Kenyan self-published authors consisted of fatigue, lack of financial support, poor marketing, and rejection from both established bookstores and publishing companies.

    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HM Sociology
    Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Creative Industries (FCI) - Sg. Long Campus > Master of Communication
    Depositing User: Sg Long Library
    Date Deposited: 18 Aug 2022 22:44
    Last Modified: 29 Dec 2022 22:20
    URI: http://eprints.utar.edu.my/id/eprint/4545

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