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Investigate the influence of store atmosphere on customer patronage intention towards clothing stores in Malaysia.

Yap, Su Fei and Choong, Rong Han and Kuang, Sher Li and Low, Bee Yen (2011) Investigate the influence of store atmosphere on customer patronage intention towards clothing stores in Malaysia. Final Year Project, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: Library
    Date Deposited: 09 Apr 2012 12:32
    Last Modified: 09 Apr 2012 12:32
    URI: http://eprints.utar.edu.my/id/eprint/455

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