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The influence of motives to use social media and social media addiction

Chee, Wan Ying and Lee, Wen Kang and Boo, Natalie Qin-Hui and Tan, Geok Lin and Yong, Eu Yii (2022) The influence of motives to use social media and social media addiction. Final Year Project, UTAR.

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    Social media has been immersed into many of our lives, turning into our daily routine. However, behind every action towards why certain actions of addiction had taken place, there are a lot of reasons for it. Social media has caused many individuals to have an addiction towards the new digital media, bringing in positive and negative impacts to many of our lives, especially the students. Therefore, we have decided to conduct research to find out the social media addiction of university and college students in Malaysia and to better understand what the causes towards the social media addiction are. In order to conduct this research, a correlational research design was used to collect the quantitative data. A total sample of 350 respondents (31.1% Male, 68.9% Female) have participated in the research questionnaire through the distribution of Google Form from various social media platforms. The result showed there is a statistical significant correlation found between the ritualistic motives for students to use social media and the amount of time spent on social media as for now. In the future, a study is recommended to investigate the changes of students' time spent on social media to determine if students in university Malaysia are addicted to social media when there’s no interruption or inevitable in using social media such as online learning.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > H Social Sciences (General)
    H Social Sciences > HM Sociology
    Z Bibliography. Library Science. Information Resources > ZA Information resources
    Divisions: Faculty of Arts and Social Science > Bachelor of Communication (Honours) Public Relations
    Depositing User: ML Main Library
    Date Deposited: 23 Dec 2022 02:32
    Last Modified: 23 Dec 2022 02:32
    URI: http://eprints.utar.edu.my/id/eprint/4945

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