UTAR Institutional Repository

The influence of social media advertisement on consumer purchase intention in Malaysia

Tan, John How (2023) The influence of social media advertisement on consumer purchase intention in Malaysia. Master dissertation/thesis, UTAR.

[img]
Preview
 PDF
Download (836Kb) | Preview
    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HD Industries. Land use. Labor
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: Sg Long Library
    Date Deposited: 07 Jul 2023 17:06
    Last Modified: 07 Jul 2023 17:06
    URI: http://eprints.utar.edu.my/id/eprint/5696

    Actions (login required)

    		 View Item
    EPrints Logo
    UTAR Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.