Tan, Wei Pang (2023) Understanding Klang valley shopper’s attitude toward online shopping platforms. Final Year Project, UTAR.
Abstract
In this globalization, people are buying and purchasing product off online platforms, which they are fully utilizing the technology nowadays to ease their task at hand. Platforms such as Amazon, Alibaba, Lazada, Shopee, and Taobao are the applications or websites that people are using to browse online and shop for their desire products. The main research objective of this paper is to study the factors that causes Klang Valley shoppers to favors online shopping platforms. It is to examine the respondent’s behavior and attitude towards any benefits or promotions from the platforms. The next objective is to determine the cause or reasons for Klang Valley shoppers to continuously use online shopping platforms. In this study, quantitative method though the distribution of questionnaire to collect data from people who often uses online platforms in the Klang Valley area. According to the data collected, most of the respondents think that online platforms offers more varieties of products that also provide shipping services attracts them, while promotions and membership or premium benefits are also one of the factors that influence them in using online shopping platform more often.
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