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The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog

Cheah, Shu Xu (2012) The emergence of social media in Malaysia: customers perceptions of the effectiveness of Airasia’s weblog. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Creative Industries (FCI) - Sg. Long Campus > Master of Communication
    Depositing User: PD Library
    Date Deposited: 04 Jan 2013 17:47
    Last Modified: 23 Mar 2014 10:26
    URI: http://eprints.utar.edu.my/id/eprint/598

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