Chan, Jia Jian and Vooi, Wen San (2023) Consumer’s behavioral intention towards drone food delivery. Final Year Project, UTAR.
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Abstract
This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and environmental concern as an additional independent variable, with attitude as mediator, and behavioral intention as dependent variable. The target populations are the young adults aged 18 to 26 years old and the required sample size is 384. Partial least squares structural equation modelling (PLS-SEM) was applied to predict the consumer behavior. The mediating effect of attitude has also been tested in this research in relation to our model. All the hypotheses have been proven as significant including partial mediation been found. Additionally, this study includes discussions on the results, their implications, limitations, and suggestions for future research. This research can provide insights for the academic researchers, government agencies and policy makers, along with food delivery service providers about Malaysia consumers’ behavioral intention to use drone food delivery.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance T Technology > T Technology (General) |
| Divisions: | Faculty of Business and Finance > Bachelor of Marketing (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 22 Dec 2023 21:38 |
| Last Modified: | 22 Dec 2023 21:38 |
| URI: | http://eprints.utar.edu.my/id/eprint/6001 |
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