Lee, Wen Xian and Lim, Nya Hia and Lim, Vivian Yan Yi (2023) Awareness on online financial scam: A study in Malaysia. Final Year Project, UTAR.
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Abstract
This research aims to identify the awareness on online financial scam in Malaysia by using Technology Threat Avoidance Theory (TTAT) and Theory of Planned Behaviour (TPB). Independent variables included are cybersecurity knowledge, perceived severity, subjective norm, as well as security and privacy concern. The data collection method in this research is primary data and 384 sets survey questionnaires were collected. Partial Least Square Structural Equation Modelling (PLS-SEM) software was used to generate statistical analysis. The results showed that cybersecurity knowledge, perceived severity, and subjective norm have significant relationship with the awareness on online financial scam; while security and privacy concern has insignificant relationship with the awareness on online financial scam. This research will provide an insight for Malaysian, companies, and policymaker to better understand the ways to increase awareness on online financial scam. Limitations and recommendations are provided in this research for future researchers to have a better understanding in conducting future research.
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Business and Finance > Bachelor of Finance (Honours) |
| Depositing User: | ML Main Library |
| Date Deposited: | 22 Dec 2023 18:28 |
| Last Modified: | 22 Dec 2023 18:28 |
| URI: | http://eprints.utar.edu.my/id/eprint/6062 |
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