Influential factors of online scam awareness among generation X in Malaysia

Quek, Hui Ling (2023) Influential factors of online scam awareness among generation X in Malaysia. Final Year Project, UTAR.

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Abstract

This research investigates the influential factors shaping online scam awareness among Generation X in Malaysia. Through a comprehensive analysis of key variables – risk perception, skepticism, media exposure, security concerns, and social support, the study explores their relationships and implications for scam awareness in the digital landscape. The research findings indicate a significant positive correlation between skepticism and media exposure with online scam awareness, highlighting their crucial roles. However, inconclusive results emerge regarding the impact of risk perception, security concerns, and social support. This prompts a nuanced reassessment of the assumed roles of these factors in influencing scam awareness within Generation X. The practical implications of the study offer recommendations for policymakers, emphasizing tailored educational programs, collaborative initiatives with media outlets, and cybersecurity training to enhance the scam awareness of Generation X. Theoretical implications call for refinements in the conceptualization of risk perception, the integration of personality traits into awareness models, and a deeper understanding of the cognitive processes involved in translating security concerns into actionable awareness. The research suggests various avenues for future exploration, including an examination of generational differences, the adoption of longitudinal studies, in�depth qualitative investigations, cross-disciplinary studies and exploration of additional variables. By combining academic inquiry with a dedication to societal well-being, this study contributes valuable insights to the ongoing discourse on online scam awareness for Generation X in Malaysia.

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