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The influence of fear appeal messages on creating awareness of stem cell therapy in Malaysian market.

Tan, Wai Khuen and Chan, Wei Chuen and Lee, Chin Wai and Leong, Sir Xian (2011) The influence of fear appeal messages on creating awareness of stem cell therapy in Malaysian market. Final Year Project, UTAR.

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    Abstract

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Hons)
    Depositing User: ML Main Library
    Date Deposited: 11 Mar 2013 10:05
    Last Modified: 11 Mar 2013 10:05
    URI: http://eprints.utar.edu.my/id/eprint/685

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