A study on the influence of corporate social responsibility dimensions on employee engagement in the banking industry

Chen, Yen Teng and Hew, Kah Mun and Prem Kumar, Munusamy and Siak, Wen Jing (2024) A study on the influence of corporate social responsibility dimensions on employee engagement in the banking industry. Final Year Project, UTAR.

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Abstract

The purpose of our study is to examine the impact of corporate social responsibility dimensions on employee engagement in the banking industry. We will explain the research background and problem statement. Our objectives and questions will clarify the general objectives and specific objectives. We also will identify the importance of study. Employee engagement is the dependent variable, and the independent variables. The objectives and questions of the research provide the foundation for the conceptual framework. A thorough explanation of the procedures or data analysis techniques utilized in the study is provided in the third chapter, which is dedicated to research methodology. This chapter explains how to conduct the research project and how to assess a study's overall reliability and validity in order to make business judgments. It includes a method for gathering data, a research publication design, a sampling design (which will be used in the lead-up to, during, and analysis of the data gathered for the research), interviews, surveys, other research techniques, measurement scales, and a method for analysing data (which includes both current and historical data) to produce meaningful results. Based on frequency tables and charts made using the Statistical Package for Social Science (SPSS) tools, presents an overview of the study results. The descriptive analysis evaluated the respondents' working position, awareness about CSR activity, gender, age, ethnic group and working period. Data from scale measurement are also used in reliability analysis. Using inferential analysis, the relationship between the independent and dependent variables are evaluated. The aims to provide an explanation and conclusion of the study that was conducted. It concentrates on discussions of the main arguments in supporting the objectives and theories of the research. The implications of the research findings for management will also be discussed. This chapter will also show the limitations and recommendations for further research.

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