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Employees’ perception on organizational commitment in corporate social responsibility

Chua, Kah Mung and Koay, Si Ming and Leng, See Mun and Ng, Pei Fang and Tan, Shi Teng (2011) Employees’ perception on organizational commitment in corporate social responsibility. Final Year Project, UTAR.

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    The term and concept of Corporate Social Responsibilities (CSR) was a popular topic for management discussion. It was widely discussed for over the past 50 centuries. However, in Malaysia, it was started to be popular from the year of 2006. In the budget speech held in 2006, the Prime Minister of Malaysia YAB Dato' Seri Abdullah bin Haji Ahmad Badawi was declared that it is compulsory for every public listed organizations to include their CSR activities in the annual report to overseeing how much they had contributed to the society every year. In this research, we are going to explore what is the perception of employees on their organization commitment in CSR or in other words, the internal CSR that practice in an organization towards their employees. We would focus on the main five dimensions which include of health and safety provided by the organization, work life balance policy for employees, training and development programmed provided, employee autonomy and also compensation and benefits of employees in the particular organization. The target population for this research is around 200 respondents. The questionnaire designed would be distributed to the employees in different industries which include of manufacturing, service, telecommunication, construction, education, food and beverage, banking and finance and electrical industry in Malaysia. Secondary data would be used for the literature review part of this research and the primary data collected from employees by questionnaire would be used for discussion in the later chapters. In the end of this research, we are going to find out which industry had the most commitment to their employees and how the perception of employees varies between industries. This research would be able to contribute to the organizations as a guideline for them to improve their commitment towards employees. Hence, it is worthwhile for us to run this research.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Business Administration (Honours)
    Depositing User: ML Main Library
    Date Deposited: 11 Mar 2013 13:15
    Last Modified: 28 Aug 2019 19:36
    URI: http://eprints.utar.edu.my/id/eprint/689

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