UTAR Institutional Repository

A study on the impacts towards the loyalty of the employee among the back of house staffs in hotel industry

Kee, Hui Poo and Low, Pei Wa and Ooi, Chong King and Sam, Man Keong and Teng, Choon Hou (2012) A study on the impacts towards the loyalty of the employee among the back of house staffs in hotel industry. Final Year Project, UTAR.

Download (1284Kb) | Preview


    Research provides result from the fact that it is empirical, rather than merely theorizing about what might be effective or what could work. Hence it is becoming more important in any business organization for it to stay competitive in the market. These studies will able to provide our target: hotel industry in Perak Malaysia an opportunity to scrutinize the determinants of contributing employee loyalty of the back of house staff employee In the hotel industry and analyze and establish strategies in according to the business environment. This study includes four independent variables. Relationship of employee loyalty with the four independent variables will be investigated in this paper. The investigation was done by distributing 160 set of questionnaire to the back of house staff. 30 target respondents will be targeted for pilot test and 160 responses will be collected from the targeted respondents. The questionnaire results show that there is a significant correlation between employee satisfaction and loyalty with the four independent variables. Namely, relationship with supervisor, recognition and rewards, working conditions, teamwork and cooperation shows high correlation with the dependent variable afore mentioned. We’re sincerely hoped that the findings could assist the management in the hotel industries on the subject of hotel management knowledge.

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Business Administration (Honours)
    Depositing User: ML Main Library
    Date Deposited: 11 Mar 2013 14:06
    Last Modified: 28 Aug 2019 19:41
    URI: http://eprints.utar.edu.my/id/eprint/690

    Actions (login required)

    View Item