Determinants of adoption intention of wearable healthcare devices among Generation Z in Malaysia

Choo, Wan Xuan and Loo, Li Qi and Tong, Yi Jia (2024) Determinants of adoption intention of wearable healthcare devices among Generation Z in Malaysia. Final Year Project, UTAR.

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Abstract

This study is aimed at investigating how the influencing factors which are perceived usefulness, perceived ease of use and health belief can affect the adoption intentions regarding wearable healthcare devices among Generation Z in Malaysia. By reading through the previous studies which have shown that the influencing factors on adoption intention of wearable healthcare devices, we found that there are insufficient relevant research which focuses on Generation Z in Malaysia. Our research purpose is to examine the relationship between the influencity of the perceived usefulness, perceived ease of use and health belief and willingness to use wearable healthcare devices among the young Malaysian. A quantitative approach was employed, using a non-probability sampling method to collect data from Generation Z respondents through social media platforms. A pilot study has been conducted with 30 respondents before the actual distribution of the questionnaire to examite the reliability of the questionnaire.There are total 391 valid responses obtained through all Malaysia’s states and have been used to analyse the data. The respondents are requested to provide their demographic information as well as their perceivetion on the question. The SPSS software has been used to test the obtained data for reliability while the Multiple regression analysis was used to examine the influence of perceived usefulness, perceived ease of use, and health motivation on adoption intention. The findings reveal that all three factors significantly and positively influence the adoption intention of wearable healthcare devices, the results are in line with the previous studies which proposed these three independent variables as the affecting factors of the adoption intention. Not only that, this research contributes to the existing body of knowledge by focusing on Generation Z, it can offer insights into their healthcare technology adoption behaviors. Additionally, it provides a fresh theoretical perspective that could inform both academic research and industry practices in the context of wearable healthcare technology. Furthermore, the policy maker are also able to formulate relevant law and regulations to avoid any data abuse happening Keywords: Wearable healthcare devices, Generation Z, Malaysia, Perceived usefulness (PU), Perceived ease of use (PEOU), Health belief (HB), Adoption intention.

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