Digital artisan marketplace: Empowering local artists with a digital art e-commerce platform

Ho, Co Ai (2024) Digital artisan marketplace: Empowering local artists with a digital art e-commerce platform. Final Year Project, UTAR.

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Abstract

In today’s digital era, the intersection of technology and creativity provides opportunities for artisans to showcase and monetize their digital artworks. This project aims to develop an e-commerce platform that not only facilitates the buying and selling of digital art but also empowers local artisans by providing them a space to showcase their creativity. The significance of this project is to make an academic contribution to the field of business information by addressing the growing demand for digital platforms that fits to the needs of niche markets, such as local artists. By using e-commerce technology, this platform enables artists to overcome traditional barriers to entry into the global marketplace, including limited access to marketing resources. In the art world, on the other hand, traditionally artworks have mainly been created by hand by artists. Recently artworks using digital technology have become widely recognized [1]. Digital art consumption is on the rise and online marketplaces are becoming increasingly important, the development of a specialized e-commerce platform for artists is timely and important. Ultimately, “Digital Artisan Marketplace” seek to empower artists, promote cultural diversity, and contribute to the vibrant ecosystem of digital creativity in the modern era.

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