Kristina, Ananthan and Leong, Pheobe Xiao Syuen and Vong, Ik Sze (2025) Factors influencing the adoption of AI-driven chatbots for mental health support among university students in Malaysia. Final Year Project, UTAR.
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Abstract
This study investigates the factors influencing the adoption of AI-driven chatbots for mental health support among university students in Malaysia, using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as the guiding framework. In particular, the efficacy and efficacy of the performance expectancy (PE) and social influence (SI), facilitating condition (FC), and habit (HT) on adopting AI-driven chatbots as a mental support mechanism in universities in Malaysia is investigated. Quantitative methodology was employed, whereby the researchers collected 391 valid reactions of an online survey launched among students in the universities of Malaysia. Data were analysed using SPSS, with Pearson Correlation and Multiple Regression Analysis applied to assess the relationships between variables. The results indicate that performance expectancy (PE), social influence (SI), and habit (HT) are significant factors, and the facilitating condition (FC) is insignificant in the adoption of AI-driven chatbots to support the mental health of university students in Malaysia. This knowledge has practical recommendations that could be offered to universities, developers, and policymakers who intend to roll out student support services with AI-powered mental health tools. The research then ends with future research options and strategies to be used to increase adoption in various educational backgrounds. Keywords: AI-driven chatbots, mental health support, university students, adoption intention, UTAUT2, performance expectancy, social influence, facilitating conditions, habit, Malaysia Subject Area: HM1176-1281 Social influence. Social pressure, T1-995 Technology (General)
| Item Type: | Final Year Project / Dissertation / Thesis (Final Year Project) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) |
| Divisions: | Teh Hong Piow Faculty of Business and Finance > Bachelor of Business Administration (Honours) Healthcare Management |
| Depositing User: | ML Main Library |
| Date Deposited: | 30 Dec 2025 23:32 |
| Last Modified: | 30 Dec 2025 23:32 |
| URI: | http://eprints.utar.edu.my/id/eprint/7073 |
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