Factors shaping undergraduate students’ acceptance of e-government services in UTAR Kampar - A UTAUT perspective

Yeo, Wan Wei and Yap, Suzanne Shu Xuan and Ho, Ying Xuan (2025) Factors shaping undergraduate students’ acceptance of e-government services in UTAR Kampar - A UTAUT perspective. Final Year Project, UTAR.

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Abstract

This study explores the key determinants affecting undergraduate students' acceptance of e-government services at UTAR, Kampar Campus, Malaysia. Understanding how university students, who are both current customers and future leaders, embrace e-government services is crucial as governments speed their digital transformation projects. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used to examine how performance expectancy, effort expectancy, social impact, and facilitating factors affect students' e-government platform adoption. The quantitative study surveyed 368 undergraduates from six UTAR Kampar faculties using a standardized questionnaire. SPSS was used for descriptive statistics, reliability testing, and multiple linear regression to analyze variable correlations. The results show that all four UTAUT constructs explain 87.5% of the variance in student acceptance of e-government services. The study adds several significant entries to the literature. These findings imply that students prioritize trustworthy technical support and resources when embracing e-government services, followed by peer and societal influences, simplicity of use, and perceived benefits. Enhancing technical infrastructure and support systems, building more user-friendly interfaces and simpler processes, promoting e-government services through peer networks and social media, and clearly articulating their benefits and features. The study gives useful information, but it has some flaws, like only looking at data from who worked there themselves. Future studies could look at a larger group of students from more than one school and use qualitative methods to learn more. Keywords : e-government; private university students; students’ acceptance; technology acceptance; UTAUT model Subject Area: JQ21-6651 Political institutions and public administration

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