The usage and gratification of AI on the development of communication skills: a case study on ChatGPT among FCI undergraduates in UTAR

Ho, Agnes Seet Yaw (2025) The usage and gratification of AI on the development of communication skills: a case study on ChatGPT among FCI undergraduates in UTAR. Final Year Project, UTAR.

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Abstract

The rapid rise of artificial intelligence (AI) tools such as ChatGPT has been introduced in the education field, particularly in communication skill development among university undergraduates. This study, The Usage and Gratification of AI on the Development of Communication Skills: a Case Study on ChatGPT among Faculty of Creative Industry (FCI) Undergraduates in University Tunku Abdul Rahman (UTAR), examines how ChatGPT as an AI tool is used by undergraduates and affects the development of their communication skills. The objectives of this study are guided by Uses and Gratification Theory, which are: (1) to study the usage of ChatGPT on the development of communication skills among FCI undergraduates; (2) to study the ways ChatGPT gratifies FCI undergraduates in the aspect of communication skills development. This study adopted quantitative research, involving 102 FCI undergraduates as purposive sampling. The data is collected through an online survey questionnaire. The findings reveal that ChatGPT enhances students' writing and speaking skills by providing information and interpreting complex topics. In addition, the findings also show that ChatGPT fulfils the five needs mentioned in the Uses and Gratification theory. This study concludes that ChatGPT as an AI tool fulfils an important role in the development of communication skills. Keywords: ChatGPT, Uses and Gratification Theory, communication skills, Artificial Intelligence, undergraduates.

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