Examining the mediation effect of trust and functional barriers in influencing purchase intention via online travel agencies

Lee, Shuh Xin (2025) Examining the mediation effect of trust and functional barriers in influencing purchase intention via online travel agencies. Master dissertation/thesis, UTAR.

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Abstract

I would like to express my deepest gratitude to everyone who supported me throughout my research journey. First and foremost, my sincere appreciation goes to my research supervisor, Dr. Mandy Yeong Wai Mun. Her unwavering support, valuable guidance, and insightful ideas have been instrumental in the successful completion of this project. Dr. Mandy’s enthusiasm for International Business and her extensive experience provided me with a wealth of knowledge and a clearer understanding of the subject. Her dedication and encouragement helped me navigate the challenges of the research process, for which I am truly grateful. I also extend my heartfelt thanks to the respondents who generously participated in my research questionnaire, despite their busy schedules and some challenges with Google Forms. Their willingness to contribute has provided invaluable insights for this study, and I sincerely appreciate their time and effort. Furthermore, I am profoundly grateful to my friends and family for their continuous support. My friends actively sought out suitable respondents for my study and stood by me during challenging moments, understanding my concerns. My family’s emotional encouragement and care have been crucial in keeping me motivated throughout this journey. Lastly, I would like to express my gratitude to Universiti Tunku Abdul Rahman (UTAR) for the opportunity to undertake this Final Year Project. The university's resources, including teaching materials and research facilities, have greatly supported my work and contributed to the successful completion of this study.

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