Determinants of the intention to adopt a digital bank among generation z in Malaysia

Tang, Ping Yee (2025) Determinants of the intention to adopt a digital bank among generation z in Malaysia. Final Year Project, UTAR.

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Abstract

This study examines the determinants of Generation Z’s intention to adopt a digital bank in Malaysia, focusing on perceived usefulness, trust, security concerns, and environmental concerns as key predictors. This study underlies three theories, which are the Technology Acceptance Model (TAM), Value–Belief–Norms theory (VBN) and Theory of Perceived Risk (TPR), to identify the intention to adopt a digital bank among Generation Z in Malaysia. Additionally, this study aims to address the research gap regarding Generation Z by examining the predictors of perceived usefulness, trust, security concern, and environmental concern identified in a past study. This study is conducted using a quantitative approach, utilising convenience sampling of 200 Generation Z respondents (aged 1997 - 2012) via an online questionnaire survey using ordinal, nominal, and Likert scales. In addition, this study uses SPSS as a data analysis tool to analyse the descriptive analysis, reliability testing, and inferential analysis. This study uses a multiple regression model to show that perceived usefulness, trust, security concern, and environmental concern are significantly related to the intention to adopt a digital bank among Generation Z in Malaysia. As a result, the findings show that perceived usefulness, trust, and environmental concern influence the intention to adopt a digital bank among Generation Z in Malaysia. However, security concerns do not affect it because to p-value is larger than the significance level. Thus, this study provides a comprehensive understanding of the digital bank context, especially trust, which is the highest indicator. However, the limitations of this study include a smaller sample size, a focus on Generation Z, and the use of quantitative research methods. Hence, future research is suggested to increase the sample size, focus on and compare with other generations, and conduct a mixed-methods approach to provide valuable insights into the digital banking context.

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