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The determinant factors influencing young consumers’ acceptance of mobile marketing.

Pan, Vic Qi and Cheah, Amy Shun Gui and Chew, Pai Qin (2012) The determinant factors influencing young consumers’ acceptance of mobile marketing. Final Year Project, UTAR.

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    Abstract

    Item Type: Final Year Project / Dissertation / Thesis (Final Year Project)
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Business and Finance > Bachelor of Marketing (Honours)
    Depositing User: ML Main Library
    Date Deposited: 30 Aug 2013 10:16
    Last Modified: 30 Aug 2013 10:17
    URI: http://eprints.utar.edu.my/id/eprint/929

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