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A study on the benefits and barriers of social media marketing among organisations in Malaysia

Leong, Yoke Fuan (2013) A study on the benefits and barriers of social media marketing among organisations in Malaysia. Master dissertation/thesis, UTAR.

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    Item Type: Final Year Project / Dissertation / Thesis (Master dissertation/thesis)
    Subjects: H Social Sciences > HG Finance
    Divisions: Institute of Postgraduate Studies & Research > Faculty of Accountancy and Management (FAM) - Sg. Long Campus > Master of Business Administration
    Depositing User: PD Library
    Date Deposited: 06 Jun 2014 12:47
    Last Modified: 06 Jun 2014 12:47
    URI: http://eprints.utar.edu.my/id/eprint/989

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