Items where Author is "Chan, Wen Shen"
Group by: Item Type | No Grouping Number of items: 1.
Final Year Project / Dissertation / ThesisChan, Wen Shen and Chang, Yong Chee and Ooi, Joshua Jun Ern and Kok, Ming Yenn and Yip, Khong Chen (2019) Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives. Final Year Project, UTAR. |
