Items where Author is "Chang, Yong Chee"
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Final Year Project / Dissertation / ThesisChan, Wen Shen and Chang, Yong Chee and Ooi, Joshua Jun Ern and Kok, Ming Yenn and Yip, Khong Chen (2019) Exploring mobile social media advertising towards purchase intention: the roles of Ducoffe’s web advertising model, credibility, and incentives. Final Year Project, UTAR. |
